Sunday, 1 February 2015

Kerala airline keener to switch to Gulf flights

The Indian aviation market today is facing a serious competition. After Vistara, Air Kerala - a proposed regional carrier has come into the light and is likely to acquire the clearances to launch its operations in the middle of April. This will start as a regional carrier provider and looking to lure Keralites working in the Middle East from every single family in Kerala.  
The domestic air traffic is forbidden up to 80% extent by IndiGo, Jet Airways, SpiceJet and GoAir as members of the Federation of Indian Airlines (FIA), with Air India have left them a couple of months ago. FIA are lobbying against the withdrawal or amendment to the 5/20 Rule that the Civil Aviation Ministry may introduce as this will give an unfair advantage to both Vistara and Air Asia India.

With the entrance of this new airline, it is predicted Air India will face toughest competition. Air Kerala will start Flight in Kerala and will switch to Gulf flights at the first opportunity, when the rules are changed. To face serious competition of the airline business, every company puts all the best possible efforts from leasing more planes to new destination to providing discounts of up to 50% for 90 days advance booking. The lean season as well as the emergence of new competitors leads to this move in the domestic airline market.

IndiGo, India's biggest airline by market share with a 36.1% share of the domestic passenger market doing all things to reach the magic figure of 100 planes, whilst Vistara has plans to launch its new flights to cover up new destinations like Goa, Hyderabad, Bengaluru, Pune and Guwahati. Moreover, Vistara is the only domestic airline that has 3 separate classes with an aim to fulfill all specific needs of its customers. 

As per press reports, Ajay Singh, a co-founder of Spice Jet way back in 2010, is now returning to take control of the carrier and is expected to take full ownership and management of the company, once the required formalities are completed.